I’m often asked what’s the ideal blog post length? There has been plenty written on the subject with some people saying 500 words, others 1000. But before going into what exactly is the best blog post length let me share a bit about my experience with writing and numbers.
Throughout my career, I’ve had to follow many rules concerning the length of articles and stories. In the early days as a television journalist, I would write a script that would go for almost three minutes only to be reprimanded by editors.
“Even the top story of the day doesn’t get three minutes Nadine so go and halve it,” they would shout.
In print newsrooms, it was a similar scenario. The editors would just cut the story from the bottom, which taught me very quickly to ensure all relevant information is in the first few paragraphs. What I would consider an award-winning 2000-word article would be cut back to about 500 even less.
“We didn’t ask you to write a feature Nadine,” the editor would shout as I protested the butchering of my story. “There’s a lot of waffle in there so go and sit with the sub and watch him cut it.”