Digital PR has become an integral part of a communication strategy to grow the profiles of a business or personal brand, boost domain authority and SEO. When I first started in journalism, PR consultants would send press releases, then call to see if we received the release and were interested in doing a story.
Emailing press releases and is still a common practice today. However, PR leaders like Hubspot’s Illiyana Stareva, credited with creating the concept Inbound PR, encourage a different and more effective approach.
Illiyana says focusing your PR strategy on digital has now become vital as content is the name of the buying game today.
“We make our decisions based on our research online by reading blogs, magazines, social media recommendations and any other online materials,” Illiyana says.
“If you haven’t focused your PR efforts on your digital appearance and building up your domain authority through more inbound links, you are not setting your business up for success in our content-driven world.”