Telling Your Perfectly Imperfect Stories.
Creative Content Co is a public relations and communications firm. We grow brands through meaningful content, business storytelling, corporate communications, reputation management, media strategy and brand awareness. We inspire, connect, and educate audiences in the age of information overload, helping brands rise of impact.
Our journey began as public relations agency McGrath Media where we used our skills in journalism and PR to raise the public profiles of those with a personal brand and organisations making a difference in the world.
There’s an ancient principle central to Japanese aesthetics called wabi-sabi. In its purest form the principle is about accepting imperfection, impermanence and incompleteness. Wabi-sabi aligns itself perfectly imperfectly here at Creative Content as we embrace authentic stories, flaws and all, which evolve and are seldom complete.
However, just like the principles of wabi-sabi dictate, PR has evolved in recent years to mean more than a story in mainstream newspapers, radio or television. Digital PR, mentions by an online news outlet, another website or influencer, can provide valuable links, improve search engine rankings for your site and is good for business.
Just as the PR game has changed, so too has marketing with the two becoming increasingly aligned. Rather than pushing out their message brands are competing to produce valuable information online so when someone searches for a topic then articles, blog posts, videos, research and social media posts they’ve created come up.
An understanding of these changes and the need for quality, authentic content led to the establishment of Creative Content Co. Through research and experience we realised many individuals with a personal brand and organisations were spending vast amounts of money on programs, marketing, websites and SEO which were failing to deliver results.
We ensure in an Age of Information Overload your message will be heard by the right people. We’re all about discovering and telling your perfectly, imperfect stories which will continue to evolve and never be complete in a way which resonates with your target audience.