Creative Content Co is a content marketing and PR agency. Our mission is to help clients create an effective communication strategy for strong growth. Our consultants hail from journalism, public relations, business and marketing backgrounds. Together we build an effective communication strategy to reach your target audience and deliver a maximum Return on Investment (ROI).
Our journey began as public relations agency McGrath Media where we worked with organisations and professionals, predominately in mainstream PR including identifying the right story angle for clients and pitching stories, offering media training and reputation management. We still offer these services but have evolved with technology and a changing media landscape along with buyer expectations.
Coverage of a brand and its services or products by a third-party, known as earned media, increases credibility. However, this earned media is no longer just about exposure in newspapers, radio or television. Digital PR, where mentions by an online news outlet, mainstream press, another website or influencer, can provide valuable links and improve search engine rankings for your website.
Furthermore, Inbound PR is where instead of pushing out your message you get valuable information online so when someone searches for a topic then articles, blog posts, videos, research and social media posts that you’ve created come up. This content forms part of what is known as owned media because you own and are responsible for these sites or pages. PR is no longer about sending out a press release and hoping for coverage.
Develop a communication strategy for growth
While the PR game has changed so too has marketing. Traditional advertising has become a relic of a bygone era as consumers seek a more direct, personal and meaningful relationship with brands. Just as inbound PR works to attract journalists, bloggers and influencers to promote a brand inbound marketing is a powerful way to connect with your target customer.
As a content marketing agency, we nurture your well-defined target audience through content which is useful and they love, to create qualified leads who are more likely to become customers and even brand advocates. We’ve been trained and certified by Hubspot, the world’s leading inbound and sales software. Good storytelling and lead nurturing throughout the buyer journey are a powerful way to develop meaningful relationships and deliver strong business growth.
International team at forefront of modern PR & marketing
Creative Content Co. operates from Brisbane in Australia but with a team crossing international borders. Our experience and expertise enable us to develop an effective communication strategy and valuable content including written, audio and video to nurture your target audience through the channels they’re using. It’s all about replacing advertising or PR spin with authenticity to deliver real value.
We continue to undertake further education in our field, along with passing on our knowledge through lectures at universities and workshops. Our network of leaders in the field of inbound marketing and PR worldwide mean our clients benefit from best practice for growing their profiles, lead generation and nurturing throughout the buyer journey. We ensure in an Age of Information Overload the message of our clients will be heard.