Which Facebook Ad is right for your brand?

Facebook is by far the most successful advertising platform for small and large business. There are over one billion Facebook users, meaning the potential for your brand to reach your target market as well as new customers is astronomical.
So, with all this potential, how do you know what ad will perform best for your needs?

Facebook have built their marketing platform to meet 12 different marketing objectives. So, let’s explore how their different ads will help your brand!

1. App Engagement

Facebook allows you to increase engagement on your brand’s mobile or desktop application. You would use this type of advertisement when you have seen the usage of your app decline. To do this, you can set a custom audience, targeting existing users. A great image and a catchy tagline might be all it takes to remind a customer about your app.

2. App Installs

On the flip side, Facebook can get new markets to download your application. Facebook targeting allows you to target potential customers by device and interests. But make sure you register your app with Facebook’s cost-per-action (CPA) bid. This will ensure you are only charged when your app is downloaded from a Facebook advert.

3. Brand Awareness

The first step to growing a great brand is making sure people know you exist. Facebook makes this easy, especially with their new content tools:

• Canvas – Canvas you can design some beautiful interactive content.
• Carousel – Carousel allows you to display multiple aspects of your brand.
• Video – Video content is the most popular on Facebook right now. High-quality video is sure to be a success.
• Photos – A photo is worth a thousand words. Adding a picture to any post or ad will make it much more successful.

4. Clicks to websites

If you run an online business, click to website ads are essential. Simply add a button like “Shop Now” and watch your visits increase!

5. Event Responses

Have you got an event to promote? Create an event on Facebook and get people interested through event response ads. These adverts allow people to show their interest without leaving their newsfeed.

6. Lead Generation

Collect information about your customers so you can target them with more personalised information. Link your ad to a landing page and form or utilise Facebook’s lead card feature. Choose the card suited to your needs and it will automatically fill in your lead’s details only requiring them to click submit. Call to actions for this type of ad may be:

• Apply now
• Download
• Get Quote
• Learn More
• Sign Up
• Subscribe

7. Local Awareness

Maybe you have moved stores or just want the local community to know where you are. Add a “Get directions” call to action so that they can find you.

8. Offer Claims

Discounts and vouchers are a great way to get new customers and make sure they return. Facebook allows you to do this with their “Get Deal” button for ads. We suggest targeting existing customers with a custom audience and new customers via location.

9. Page Likes

Connecting with existing and new clients is essential to maintaining and growing your brand image. They key to creating a great page like campaigns is making sure people know why they should like your page.

10. Page Post Engagement

There is no point driving customers to your page if they have nothing to engage with. Make sure your posts are seen by boosting them to your existing followers.

11. Video Views

Videos with high views, shares and likes will make your brand stand out. Tell stories, share sneak peeks, behind the scenes footage, product information and even office shenanigans with your customers.

12. Website Conversions

Do you have a page on your website that you want people to see? This type of ad is perfect. You can take your customers straight to the place they need to be! Just install a conversion-tracking pixel on your website to measure your results.


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